Marketing Assignment Example | Topics and Well Written Essays - 750 words - 9

Marketing - Assignment Example The provisions of an exclusive distributor agreement generally stipulate that the wholesaler/distributor/dealer or retailer would deal exclusively with the supplier’s products (Meese, 2005). Such agreements may also limit the geographical area where the channel partner can sell the manufacturer’s products. Exclusive dealer agreements help the manufacturers avoid market saturation. By building exclusivity in the contract, the manufacturers bind the channel member and ensure forced loyalty. At the same time, channel conflict is reduced since each member of the distribution channel is aware of the geographical limits where they can operate and sell products. These pacts are also a means for the manufacturers to maintain control over their products. The negative side of exclusive dealer agreements is that they curb the growth of the channel partner. To quite an extent, Evo’s global expansion plans are being thwarted by such agreements. While Evo accepts online orders and ships products worldwide, the retailer has to cancel oversees orders if the brands in question cannot be sold internationally due to contractual obligations. Evo may be able to negotiate better global distribution terms with manufacturers once it achieves massive scale. Retailers like Walmart are able to negotiate better terms with vendors simply because of the sheer volume of their purchase (Yanrong, 2013). Evo has a vast array of products in its repertoire. The retailer sells ski gear, snowboards, skates, bikes, outerwear and related accessories of different brands. It caters to the needs of all active sports enthusiasts. The company has a separate product assortment for men, women and children. Some of the popular brands that Evo sells include Adidas, Anon, Armada, Atomic, Bern, Bullet, Burton, DC, Electric, Element, Freestyle, Full Tilt, Globe, G-Shock, Jones, Matix, Nike, Orange, Patagonia, POC, Reef, Ride, Spy, The North Face, Timberland, Vans, Volcom, and Zeal. The sheer

Comparative Analysis of John Rawls Justice as Fairness and Irving Essay - 15

Comparative Analysis of John Rawls Justice as Fairness and Irving Kristols A Capitalist Conception of Justice - Essay Example The flaw with this argument is that an individual gets economically rewarded for those attributes of his personality that he did not cultivate, evolve or learn of his own industry and enterprise. In other words, talents in rendering music, mathematical ability and good looks, etc are to a large extent genetically determined. So what we see here is a subtle form of Eugenics. There are also shades of Social Darwinism attached to Kristol’s hypothesis, wherein the capitalist system will eliminate those individuals who are unable to contribute to the economy. It is also impetuous of Kristol to state that â€Å"luck† is a valid determinant of human dignity. To imply that the indignation suffered by those living in absolute poverty is a matter of bad fortune while the luxuries enjoyed by the rich minority are attributable to an element of good luck is too simplistic an argument to make. In making a comparison between â€Å"social justice† and â€Å"capitalism† Kr istol mentions how capitalism is neither egalitarian nor authoritarian. One gets an impression that there is no virtue in aspiring for an egalitarian society and that authoritarianism is inherently defective. Both the conceptions are false. Secondly, authoritarianism is not a decadent concept as the author would have us believe. There are objections to this line of argument. First of all, isn’t it a universal principle of justice and decency that no section of humanity should be living in absolute poverty?